Whether you are a startup or an established enterprise planning the next phase of business growth, you can no longer thrive without a social media presence.

In 2022, companies spent $67.4 billion advertising on social media, a 15% growth from the previous year. More and more businesses are making it a priority, increasing their annual spending. However, ad hoc activities will not provide the ROI that reflects the true potential of these platforms. To make the best out of them, you need to know the right strategies to maximize your social media presence.

Table of Contents

1. Select the Right Platforms

Today, many social media sites attract hundreds of millions of monthly active users. For Instagram, TikTok, Facebook, YouTube, and several others, this figure surpasses 1 billion.

Of course, not every one of them will yield effective results for every brand. Therefore, choosing what works best for you is important. Remember, each platform attracts a different audience profile; LinkedIn is patronized by working professionals, while TikTok mostly appeals to youngsters aged 18 and below.

If you already have a social media presence, consider whether the sites you have selected fit your brand, business goals, and audience demographic. Prioritize the ones that align best so you can focus your resources on them to optimize results. But if you’ve just started your social media journey, you can buy Tiktok followers to boost your account immediately.

2. Enhance Your Profile

The profile section is the first thing a potential customer will check on your social media page. The logo, company introduction, business information, and imagery can make or break a deal.

If you want to impress your audience, your business profile needs to stand out from the crowd. Here are a few tips to make sure it creates a good first impression.

Audit your social media profiles at least every quarter to ensure relevance and impact.
Upload a high-quality logo that is clear and visible. Avoid stretching or distorting it, and maintain the correct proportions.
Use brand colors and attractive images for consistent visual branding.
Craft an effective company intro that is concise and impactful. Update it as and when there are changes to your business.
Complete all relevant fields without leaving any empty. For example, add your website address, product information, location details, opening hours, and any other detail the platform allows you to display.

In addition, keep your business information consistent across all digital platforms. Review your website, conduct a Google search of your company name, and check your profile on Leadar. There should be no mismatches or contradictory information about your business online.

3. Establish Goals

Before you get busy on social media, you must identify what you intend to achieve. Do you want to build awareness for your startup, target new customer demographics, drive sales of a specific product, or build brand loyalty? Each business will have its own unique requirements and goals. So, identify yours.

Make them specific; there should be no ambiguity around them for your team members. The goals should also be measurable to track their progress. They must be relevant and time-bound as well. In addition, ensure they are realistic and achievable; lofty, unattainable goals will eventually demotivate your team.

Such SMART goals will direct and guide all your social media activities, campaigns, and engagement, enabling you to achieve a better ROI.

4. Prepare a Content Plan

A content plan brings structure to your online presence. It allows you to meticulously plan what you communicate through your posts, so you can achieve your social media goals while maintaining consistency across all channels. A plan also creates predictability, cutting down the chaos you often experience with ad hoc posting habits.

When preparing your content plan, consider your short- and long-term goals. You should also have a broad idea of what you intend to cover over the next 12 months. But leave enough flexibility to adjust the plan when necessary.

Create content monthly to develop a pipeline of enough materials. Make it engaging and interactive. Consider the latest trends and integrate different formats, including videos, GIFs, images, and live streams. Make them relevant to each platform and, most importantly, relatable to your audience.

5. Get Active

On social media, being present is not enough. You need to actively engage with your followers, become part of the conversation, and be at the forefront of trends. A proactive approach is crucial for getting noticed, winning trust, and building an audience.

For example, respond to comments, like and share posts from other users, and leave comments on their profiles. Post and engage regularly to appear on the top of your audience’s feeds.

6. Automate Social Media Activities

Automation enables you to save time and introduce significant efficiencies to improve your ROI. Hootsuite, Sprout Social, and CoSchedule are some of the popular social media management tools to help you with it.

You can organize all your activities on a single platform with these resources. For instance, you can monitor profiles and keywords, get comments and DMs in your inbox, prepare content calendars, keep track of ratings, and view conversation histories.

You also get to schedule posts on multiple platforms, saving the time and hassle involved in manual publishing. Remember, timing your posts is critical for achieving top visibility and engagement. However, the best-performing time slots vary between different platforms. For example, morning hours on weekdays attract lots of eyeballs on Facebook and Instagram. But afternoons work better on X (formerly Twitter). When you have automation tools, managing all these become much easier.

7. Track Results

One of the most significant advantages of building a social media presence is access to data insights. This means you get to monitor all your engagement, understand which posts are gaining traction, and assess how well your ads perform. With accurate and real-time data at hand, you can tweak and adjust your activities much faster and optimize results.

Summary

A social media presence is no longer a choice but an imperative. However, maintaining visibility on popular sites with a few ad-hoc posts will not work. To maximize your social media presence, you must first identify the right platforms for your brand and business. Also, ensure your profile is complete and up-to-date, establish what you want to achieve, and prepare a content schedule.

Moreover, maintain an active presence with regular posts and engagement to gain visibility. Use automation tools to improve your social media activities and track results to optimize performance.