6 Reasons Why You Should Invest In Mobile App Development?

Gone are the days when mobile phones were used just for the purpose of making voice calls and calculations. The first-ever mobile phone is developed in the 19th century, after being tested, weighted around 40 kilograms, and applications installed on it were just meant for initiating voice calls only.  As time evolved, mobile phones had a number of features integrated, and this had an enormous impact on the revolution of mobile app development.

New phones are being launched every now and then, thanks to the ever-growing technology. The evolution of new devices has made a drastic change in the life of an individual and businesses. Now businesses are not only trying to catch up with the virtual world but also with the device industry. In the era of portable devices, just having an up and running website is not enough.

Mobile app development has given mobile phones the ability to do more. This ability is fostered to newer levels of creativeness via iPhone app development, wearable device application, and Android application development, turning mobile phones into smartphones.

As a matter of fact, people always turn on their portable devices first for gathering information on the internet rather than turning on a PC (Personal Computer) button after reaching home. So, now where there is an app for almost everything from shopping to fund transfer to gaming to booking movies and tickets. Any business cannot afford to miss out on an opportunity to reach out to the one-third audience, which is available on smartphones, and tablets.

Mobile apps are no longer considered as luxury as it’s becoming the need of business. But it doesn’t mean that each business to have a presence in the smartphone world. Let’s picture in this way, if you run a retail business, launching a mobile app can be beneficial. The app would allow your customers to have a glance at your catalog on the web and make a purchase immediately using the same phone.

It is very important for a business to understand the purpose of an app before planning to launch it. You cannot hire a mobile app developer or a company to get an app developed without knowing the purpose of it. To get a clear picture of launching a mobile app, you need a strong strategy for the mobile app. In order to develop a successful app, a strong strategy is recommended so that a business can decide whether to build a responsive website or a mobile app.

Wondering why not have both? Well, large enterprises often have both a responsive mobile-ready website and a mobile app. However, not all types of businesses need both platforms to communicate with their audience.  Considering the fact that the mobile-ready website and a mobile app are created for a different type of audience.

As an instance, a mobile-friendly or responsive website allows every user to access your site from almost any device, which is well suited for all types of small businesses and entrepreneurs.  On the other hand, a mobile app is designed for businesses that provide services like online shopping, fund transfer, and mobile banking, which is suitable for enterprise-grade business as well.

Leveraging push technology is an important and often snubbed element of mobile app development. While associated with the delivery of user notification, push and sync technologies bring significant value by enabling mobile apps to work even when users are offline. A key factor to consider when building mobile apps is that business apps need to work anytime and anywhere. A mobile app that can incorporate push and sync capabilities into application design offers the best way to ensure your users gain access to the right information when they need it.

Brand: A mobile app can do more than just an app. With an app you can do what you want with it; you can make it stylish, functional, shocking, and informative. But what exactly you should do in your app to make features that your customer will love, while at the same time is well branded and beautifully designed.

Recognition: The moment you see involvement with your app; the sooner they will be motivated to buy your products and services. In advertising, this is considered as “effective frequency”: as a rule of thumb, hearing and watching your brand approximately 20 times is that will get you truly noticed.