Are you ready to be tracked 24 hours with the Internet of Behavior (IoB)?

Do you know that the internet of things (IoT) is extending with a new offshoot of Internet of Behavior (IoB) and it’s going to track you all the time? Yeah, you listened right. You must be using smartwatches, smart home assistants, connected appliances, wearable health monitors, and wireless trackers to enhance your productivity and comfort in day-to-day life. These gadgets are going to be the internet of behavior devices to track your behavior all the time.

All these technologies work with their foundation, (IoT) Internet of things. As more and more people are being connected with IoT, the data being received by companies is higher than ever. The use of IoT devices has almost doubled over the last five years. It shows a significant sign about which door we are heading to and the door is the Internet of Behavior.

Companies have successfully inter-connected all the major devices with the internet and it’s an easy task for them to keep you on their watchlist. Right now, a single device (your smartphone) is monitoring all your activities such as where you visited yesterday, which hotel you stayed in, and how long did you stay, etc. They know every single detail about your likes, dislikes, interests, behavior, daily habits, purchase habits, etc. All this information will now be used to target you with commercial and non-commercial things.

You may understand it with just a simple example of a smartwatch. Previously, your smartwatch was limited to giving you information about your heart rate, step counts, and sleep time, etc. Now, the same device will monitor your heart rate continuously and immediately warn you when your heartbeat goes abnormal. It will also tell you to follow a specific activity to reduce your increased heart rate, will guide you on improving your sleep quality, and things that you really care about.
Here your smartwatch has used your behavior patterns to suggest things that may improve your wellbeing.

Gote Nyman, a Psychology Professor at the University of Helsinki developed the concept that human behavior can be data mined. With efficient data gathering and data analysis, we already know what’s happening in the other parts of the world. But with the help of behavior analysis, we can successfully figure out what is going to happen in the future. The only limitation is that monitoring the behavior of an individual is easy but defining the behavior with heat maps, statistics, and then concluding the next step of an individual may not be too much accurate. Internet of behavior follows four steps to work:

Data: To track better

Information: To observe the behavior

Knowledge: To Target individuals

Wisdom: To provide better at the end

Technology

Data analytics

Behavioral science

All these three factors will be closely examined to make a sales pitch to sell relevant products and services to the people who are in the process of buying.

Having an internet connection is the prerequisite of the internet of behavior (IoB), hence marketing, better say digital marketing services will be among the biggest gainers of IoB technology. Digital marketing is the field that uses data as its basic commodity to market products and services to people around the world. With access to tools of behavioral analysis and interpretations, they will be in a stronger position to better reach the people who are at the endpoint of the purchase process.

There will be a boom in digital Marketing Services around the world. Digital marketing will be used for brand advertising, lead generation, and Sales generation,  from the people, more prominently. If you also want any kind of help or consultation in Digital marketing, Hire Digital Marketing Experts from TWS to fulfill your needs

Read more: Learn the Art of Digital Transformation – Reshape your Business