Best 3 Graphic Design Tools for Marketers

Do you know? Marketers tend to be artistic by nature, but not every time they are successful in creating innovative and eye-catching graphic designs, UX/UI designs, or banners for their content. If you are also a marketer and want to design creative banners, this is the right place for you. Here, we are going to discuss the best graphic design tools for marketers and UI/UX designers so that they can design the images on their own. By the end of the topic, you will have enough knowledge that you will needn’t hire a graphic designer or UI/UX designer.
Let’s first know about the common problems faced by marketers during graphic designing:

• Lack of consistency
• Use of raster images
• Inappropriate font combinations
• Readability problem
• Improper scaling
• Bad choice of colors
• More words than visuals

Now, such mistakes done by the marketers can be avoided by knowing the right graphic designing hacks and solutions.

Graphic designing is used to design the logos, brochures, newspaper, magazines, eBooks, websites, etc.

Graphic Designing Hacks for Marketers:

– Select the appropriate tools and resources

To improve the graphic designing skills, the marketers need to use the right tools and resources for it. Since the inadequate resources can guide you in the wrong way, it might demolish your skills. So, using high-quality resources leads to more productivity.
Here are some of the best graphic designing tools for the marketers

• Canva
• Piktochart
• Adobe Spark

– Maintain color theory

Do you know? Graphic designers have a different theory for color combinations. They differentiate every color according to the emotions—for instance, red for aggression, yellow for happiness, etc. Therefore, marketers need to understand the exact color theory in graphic design.

– Don’t make a mess

As most of the marketers are habitual of displaying the content means delivering the information is their priority. So they prefer less visual as compared to the graphic designer. Hence, here the marketers need to adopt the approach of “less is more.”

– Tips to make the graphics user-friendly:

• Don’t overcrowd your design
• Use simple background
• Create it in symmetry

– Use online platforms

Using photo-editing software is not easy for marketers, as it can be very time-consuming for them. So, in such situations, the marketers can go for the online platforms for a graphic designer that are very easy to use and fast. A few of such online platforms are:

• Pixlr
• Crello
• Snappa

• Easy to use for beginners
• Extensive library of free fonts, images, and templates
• Bundle of help resources and tutorials
• Affordable price

• Easy to use and reliable tool
• Extensive library of themes and features
• Reasonable Cost

• Cloud-based graphic design tools
• Ease in making videos
• Smooth transitions
• Online access
• Inexpensive