While developing any web or mobile app, making it compatible with communicating with other platforms was challenging. Before Twilio, Bandwidth, Podium, Telnyx, Zipwhip, etc. were used to make a bridge between two different software. But Twilio has overshadowed all others in recent years. Developers from all around the globe are now using Twilio more than any other communication API. Be with us for a while, and You will get to know what is Twilio.

In this article, we will discuss everthing about Twilio from scratch so that you can have a better understanding of everything related to Twilio and its work process.

Table of Contents

What is Twilio?

Twilio is a modern communication API Used by developers for establishing communications.

According to Twilio.com

“Twilio’s programmable application program interfaces (APIs) are a set of building blocks developers can use to build the exact customer experiences they want”

Twilio can be used to send SMS, WhatsApp, Voice, Video, email, and even IoT, across the customer journey. All you need to do is integrate its API with your software. Now you may understand that what Is twilio.

What does Twilio do?

Many people may not aware “What does Twilio do“, so let’s discuss about it. Twilio offers complete solutions to building communication with telephony. More than a million developers and leading brands are already using Twilio to build innovative communications solutions. Twilio Communications APIs enable voice, messaging, and video conversations within the web and mobile apps. This facilitates developers to make easy communications between different apps.

Credit: Twilio

What can you do with Twilio?

Twilio Provides API to make the entire Communication around the web easy and accessible. It provides Audio, Video, telephony, SMS, and MMS services to be integrated with Web And mobile apps.

Is Twilio only for Developers?

Yes, Twilio is largely used by developers to create a communication channel between different software. But it is used for all businesses who communicate and engage with their customers daily.

Key Areas Of Twilio

Contact Center

For the current business scenario, the contact center is an important thing to manage. Twilio works as a hub of contact center form where businesses can manage their engagement with clients and customers.

Messaging

Sending bulk SMS was hard before twilight but now, Twilio Messaging API is being used globally to send and receive SMS, MMS, OTT messages. The intelligence tracking features enable users to check if the messages are delivered or not.

Videos

The WebRTC and cloud infrastructure components of Twilio helps developers with programmable video teams to build secure, real-time video and HD audio applications, for telemedicine, distance learning, recruiting, and so on.

Marketing Campaigns

Running and managing marketing campaigns are another great yet developing key component of Twilio. Users can view designs and run campaigns and check metrics of performance.

Voice

Voice usage has been interestingly increasing, so, applied to Twilio too. With Twilio you can easily embed PSTN, SIP, or VoIP calling into any app, site, or service. Twilio Programmable voice lets you create, manage digital calls to effectively use them in any campaign.

Email

The Twilio SendGrip API makes the entire problem of email never reaching the inbox solved. With Twilio, you shouldn’t worry about your email never jumping into your customer’s and client’s inboxes.

User Verification

The Twilio verify feature never lets online frauds and scams be part of your business. It auto verifies on an ongoing basis, via SMS, Voice, email, and push notifications.

Connectivity

Twilio provides Global Connectivity with its advanced connectivity solutions and services. This connectivity helps your business to scale effortlessly.

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How Twilio is helping Contact Centers to move to the cloud?

Twilio provides an omnichannel customer experience cloud based contact centers. Serve and support your customers like never before with a modern contact center. Deliver personalized customer experience with Robust live chats, messaging and several other integration with Cloud based Twilio Contact Centers. Twilio is advanced in contact centers when compared to other domains of the same niche. You can easily move your offline contact centers to the cloud with the help of Twilio. Nevertheless, it is fully loaded with security, fraud prevention, 24×7 uptime and so on.

How Does Twilio Work?

You may wanna get to know, what is Twilio and how does twilio work. So, Twilio enables businesses to know their customers better than any others. The core idea behind Twilio is to get customers, know the customer, serve the customer and retain the customer.

Twilio works 24/7, round the clock to manage a global operations center that constantly monitors the carrier networks for utmost performance. Twilio’s dedicated communications engineers constantly work to optimize the changing traffic patterns.

They receive real-time feedback on handset deliverability through a number of carrier services and use this data to make better routing decisions. The data-centric approach makes the real difference between Twilio and other API integration networks, providing customer engagement service.

How To Use Twilio?

If you get to know what is twilio, its key areas and how does it work then next question would be how to use Twilio. So, Integrating Twilio API to web and mobile apps is pretty simple. All you need to do is follow some simple steps, in order to do the job.

How to Connect the Twilio API?

Get the Twilio Credentials to access the Communication API
Create a Twilio Account by going on https://twilio.com/console. You can choose Free trial from there.
After creating the accounts head over to the account details page and Get the API.
Get your Free Twilio Phone number from there so that you will be able to make calls and send messages.
Get Twilio Messaging SID, if you want to send SMS and MMS.
Find Twilio API at RapidAPI.com or go directly to the Twilio Package Page.
Use Your Credentials to Make Connections with Account SID and Account Token.
Login to RapidAPI to Access your Code Snippets.
Once you log in, customize Fields , Language and select the code you want.

Conclusion

Undeniably Twilio is revolutionizing the development world with its unique and advanced Integration service. This is the reason why it powers communications for more than 190,000 businesses from all over the world and enables nearly 932 billion human interactions every year. We hope you will get to know – what is twilio, its uses and how does it work with this detailed article. To integrate Twilio with your web apps, you can easily hire a software development company. These days, a number of offshore software development companies are taking part in Twilio integration services.